【背景】

【折腾过程】

1.搜：

CPC

2.不够后来发现，其实最清楚的，还是官网的解释：

# 点击次数

“对于标准内容广告，每当用户点击一则广告时，我们就会将其计为一次点击。

# CPC==Click Per Cost=单次点击费用

“每次点击费用是您从用户对您的广告的每次点击中获得的金额。广告的每次点击费用取决于广告客户自己；根据所宣传的内容，有些广告客户可能愿意为每次点击支付更高的金额。 ”

"The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they’re advertising. "

# RPM==Revenue Per (thousand) iMpressions==广告（每千次）展示收入==之前叫做eCPM(Estimated Cost Per thousand iMpressions)

“广告每千次展示收入的计算方法是：用您的估算收入除以您收到的广告展示次数，然后乘以 1000。

`Ad RPM = (Estimated earnings / Ad impressions) * 1000`

"广告请求每千次展示收入 (RPM) 的计算方法是：用您的估算收入除以您提交的广告请求的次数，然后乘以 1000。

`Ad request RPM = (Estimated earnings / Number of ad requests) * 1000`

"Ad revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of ad impressions you received, then multiplying by 1000.

`Ad RPM = (Estimated earnings / Ad impressions) * 1000`

For example, if you earned an estimated \$180 from 45,000 ad impressions, your ad RPM would equal (\$180 / 45,000) * 1000, or \$4.00."

"Ad request revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of ad requests you made, then multiplying by 1000.

`Ad request RPM = (Estimated earnings / Number of ad requests) * 1000`

For example, if you earned an estimated \$60 from 15,000 ad requests, your ad request RPM would equal (\$60 / 15,000) * 1000, or \$4.00."

“借助 Active View 每千次展示费用出价，广告客户可以对每1000次可见展示进行出价，而且只需为被视为可见的展示付费。当广告内容的50%在屏幕上展示的时间不短于1秒钟时，该广告即被视为“可见”。”

# CTR==ClickThrough Rate==广告请求点击率==网页CTR==广告点击率

“广告请求点击率 (CTR) 的计算方法是：用广告点击次数除以广告请求的数量。

`Ad request CTR = Clicks / Ad requests`

“对于标准广告，广告点击率是指广告的点击次数与其展示次数的比值。

`Ad CTR = Clicks / Ad impressions`

## 平均的点击率

“CTR是Click through rate的缩写 也就是所谓的点击率”

# 估算收入

"您的帐户在所选时间段内的余额。这笔金额是估算值，可能会在每个月末我们确认您的收入时有所变动。

• 广告投放期间的外汇汇率（广告客户使用的币种到美元）
• 每日外汇汇率（美元到发布商使用的币种）

Estimated earnings

"Your account balance for the time period selected. This amount is an estimate that is subject to change when your earnings are verified for accuracy at the end of every month.

Within the "Performance report", the method in which the advertiser currency is converted to publisher currency for the estimated earnings calculation uses a combination of:

• foreign exchange rates at ad serve time (Advertiser currency to USD)
• daily foreign exchange rates (USD to publisher currency).

This is slightly different to the way it is calculated in billing but (with the exception of extreme foreign exchange rate intraday fluctuations), the difference is subtle."

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